Sports Stars’ Money Meltdowns
In his prime, Johnny Unitas was the guy you wanted quarterbacking a football team. The Hall of Famer set seven lifetime NFL passing records during his storied career. But he might not be your pick to run a circuit-board maker.
In 1984, Unitas and partners bought National Circuits for $3.5 million. The company foundered, and six years later they could only sell it for $1 million. Unitas declared bankruptcy in 1991 after he couldn’t pay back loans he took to purchase National.
“The No. 1 reason athletes lose money is they invest in areas they don’t really understand and not related to their expertise,” says Alan Lancz, a wealth manager who works with a number of professional athletes.
Björn Borg’s another good example. When he retired from tennis at the age of 27 in 1983, the Swede had won 11 Grand Slam championships. He tried to replicate his on-court success in the world of fashion with the Björn Borg Design Group; it didn’t work.
The company quickly ran into liquidity problems and shut down in 1989. Borg refused to take outside financing for fear of losing control of the company. Creditors later sued Borg, but he claimed he couldn’t pay because he was “more or less bankrupt.”
   
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