29th January 2012

2 Key Tactics Retailers Use To Increase Sales

Consider the last purchase you made. Did you get what you paid for? Did you pay for things you didn’t want? It may not be entirely your fault. As much as your own impulsive or unplanned decision-making can cost you money, you also have to contend with sales tactics that companies use to increase your spending. Two common sales practices that many firms use are versioning and bundling.

Airlines engage in versioning by selling the same travel service to all customers while offering different levels of amenities for first class and economy tickets. Grocery stores bundle products together, offering a discount on the purchase of several of the same item.

Both of these techniques are used to increase sales and promote products, while offering savings to consumers. However, some instances of versioning and bundling are designed to fool and confuse shoppers into overestimating the value of an offer. To make sure you aren’t falling for false deals, you need to learn the details of versioning and bundling and the pros and cons of each tactic.

Versioning
Versioning involves selling a product to a group of consumers and then altering that product and selling it to different consumer groups. A classic example of versioning occurs when an information technology firm sells professional and standard versions of software. A higher-priced professional version may have all the features of a software program, whereas a standard version may have limited features.

Versioning can be applied to non-software goods and services as well. An automobile dealer engages in a form of versioning when it offers “fully loaded” cars equipped with options like navigation and heated power seats, while offering the same model car, without additional features, at a lower cost.

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    12th August 2011

    Questions Raised About Financial Seminar in St. Pete

    PINELLAS COUNTY, Fla. – A Clearwater couple is concerned after they say they attended a financial seminar over the weekend that they believe is a scam.

    Joshua Steendam and his girlfriend, Kendra Keller, were looking forward to learning how to make money in real estate. They went to a “Rich Dad, Poor Dad” seminar, held at the Hilton Carillon Park in St Petersburg. It’s based on financial teachings from author Robert Kiyosaki.

    But Steendam says the seminars were just a way to push people into forking over money for more classes. He says he learned very little about real estate. According to Steendam, on Saturday he felt pressure to shell out cash for more classes that cost between $11,000-44,000.

    In fact, he says everyone was asked to come up with $50,000 by Sunday to start up their business. The couple never returned on Sunday.

    10 News showed up to the seminar Sunday at the Hilton, but seminar officials inside did not allow cameras and didn’t want to be interviewed. They instead referred us to a corporate person.

    Someone from Tigrent Inc., the company who puts on these seminars across the country for Rich Dad Education, did, however, say their program does work and has helped tens of thousands of people.

    But, according to the Better Business Bureau, Tigrent, which is not BBB accredited, has received dozens of complaints over the years about sales practices, refund disputes and unsatisfactory business performance.

    The Tigrent official insists complaints found on the web are mostly from competitors.

    10 News did leave a message with the corporate person from Tigrent we were referred to. We have not heard anything back as yet.


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    27th February 2011

    Ways for Kids to Make Money Fast

    During the vacations your kids can try out some easy ways of earning money. With this, they can gain experience and this way they’ll stay active. What’s more they’ll love the idea of earning some extra pocket money for their expenses. This will also help them learn the value of money and the effort it takes to earn money. These are fun-filled ways which they’ll enjoy and also help them explore their creativity and skills. So let’s move on to know about the ways for kids to make money fast.

    Best Ideas for Kids to Earn Money

    Pet Sitting
    One of the easy ways for kids to make money fast is through pet sitting. This is a fun way of earning money if your kids love to spend time with pets, which usually many kids do. You can ask your neighbors, if they have pets or someone nearby looking for such services and let your kids get started.

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    26th November 2009

    Skills You Need To Learn In Your Job

    know most of us are working nowadays. Most of us start with the E-Employee Quadrant and the main source of our income are our jobs. Robert Kiyosaki suggested that if you are working, you need to be experienced in three essential skills to become financially free. These three skills are LEADERSHIP, MANAGEMENT and SALES AND MARKETING.

    Let’s discuss it one by one:

    Leadership: Leadership is one of the most critical skill that you need to learn in your job. Most businesses fail because of lack of good leadership. Leaders are instrumental to the success of a business. Every company is in search for the best CEO who will lead the business to success.

    One of the things that I learned is that the highest form of leadership is servanthood. We can distinguish a good leader vs. a bad leader:

    A good leader is the one who serves his people while a bad leader wants to be serve.

    A good leader is the one who empowers his people while a bad leader wants to have that power.

    A good leader wants his people to grow and become greater than him while a bad leader becomes insecure when someone grows because he always want to be the greatest one.

    Management: To become financially free, you also need to learn the skill of management. Management involves two things; management of cash flow and management of business systems.

    To manage a company’s cash flow properly, you have to know how to read financial statements. You need to take a deep thought on income statement. You have to analyze sales and accounts receivable and expenses and accounts payable. If you can learn to run a business on the basis of the numbers revealed on its financial statements, you’ll be positioning yourself for success.

    To manage business systems properly, you have to understand that a company is a complex network of interdependent systems, everything from product or service development to computer systems to human resources. For the business to grow, all systems have to operate with maximum efficiency—a leak in any single one can cause the entire ship to sink.

    Sales and Marketing: Sales and marketing is the last thing that you should need to learn in your job if you want to become financially free. To be good in sales and marketing, you have to learn how to communicate effectively. If you can’t speak or write well, you won’t convince people that your product or service is worth buying.

    Remember that you need to work to learn something and not just to earn. If you want to become financially free, these are the skills that you should learn from your job.


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    7th July 2009

    Go Out and Sell Something

    Veteran sales professional, Rollis Fontenot III, has released his first book “Go Out and Sell Something – The Recession-Proof Guide to a Successful Sales Career.”

    Available on Amazon and Createspace.com, the book comprehensively addresses a subject, according to Fontenot, that is of growing importance to sales professionals in every industry. The book also appeals to business owners and other professionals who are in charge of business development.

    “With the economy continuing to falter, salespeople are having to adapt to a rapidly changing business environment that isn’t always clear or understandable,” Fontenot explains.

    “When you consider the alarming rate of company layoffs, bankruptcies, bailouts, and restructurings, it’s understandable to feel uncertain and downright scared over what the future holds.

    However, there are many salespeople who actually thrive in tough times. Their secret is developing the right thinking and mental attitude that successful salespeople possess.

    The order of success in virtually any field of endeavor is BE-DO-HAVE. Our thinking or “BEing” helps us to take the right actions. Our “DOs” help us to receive, and our HAVEs are the results that we want. Our minds also need to be ready to receive the success that we want.”

    According to Kari Schneider of Alliance Recruiting, “Rollis has a unique way of not only sharpening your selling skills, but also getting you mentally prepared to receive and retain the success you’ve been looking for.

    His book is quick, simple to understand, and easy to implement. Rollis guides you through the slippery slopes of non-production in a recession. Basically, if you want more money – Go Out and Sell Something.”

    Not just for salespeople, but for any business professional experiencing stress and anxiety over this current recession, the new book is geared to help those needing clear-cut solutions for taking proactive and positive steps to increase their sales, rejuvenate their careers, and improve their overall lives.

    “Being in sales can be very rewarding,” states Fontenot. “In fact, one major advantage of a career in sales is that successful salespeople are the first to be hired and often the last to be let go. They are also among the highest earners in a company.”

    While there are countless books about sales techniques and strategies, Fontenot has taken a refreshingly different approach to the subject. He has only included the most timely and relevant concepts and compiled them into an easy-to-use guide that includes recession-proof action plans that are designed to give straightforward actionable items that deliver immediate results.

    “Fontenot shares his knowledge of selling in “Go Out and Sell Something along with the collective thoughts of some of the best authors in the industry such as Robert Kiyosaki, Dr. Stephen Covey, and Brian Tracy,” says Michael Waters, physician recruiter with Alliance Recruiting Resources.

    “He provides an easy to read guide on how to sell from someone who has succeeded by studying the best authors, practicing their ideas, and developing his own along the way.”

    “Go Out and Sell Something is an extremely useful book for the salesperson looking to not only survive but thrive in the current economy.

    With unemployment at a near all time high, more people are getting commission-based sales,” says Ron Marks, author of “Managing for Sales Results” published by John Wiley and Sons.

    “Fontenot’s book no only takes proven sales strategies and puts them in an easy to read format, he provides action plans at the end of each topic to help sales people implement the concepts presented. Don’t miss this book if you want to become a sales professional.”


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    6th July 2008

    The #1 Skill of an Entrepreneur

    Robert Kiyosaki

     

    The #1 skill of an entrepreneur….

    … is the ability to sell.

    Watch as Robert Kiyosaki speaks with Sara Nelson of Publishers Weekly about the importance of learning how to sell.

    He talks about how he does not consider himself an author, but an entrepreneur whose responsibility it is to sell his books.


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