2 Key Tactics Retailers Use To Increase Sales
Consider the last purchase you made. Did you get what you paid for? Did you pay for things you didn’t want? It may not be entirely your fault. As much as your own impulsive or unplanned decision-making can cost you money, you also have to contend with sales tactics that companies use to increase your spending. Two common sales practices that many firms use are versioning and bundling.
Airlines engage in versioning by selling the same travel service to all customers while offering different levels of amenities for first class and economy tickets. Grocery stores bundle products together, offering a discount on the purchase of several of the same item.
Both of these techniques are used to increase sales and promote products, while offering savings to consumers. However, some instances of versioning and bundling are designed to fool and confuse shoppers into overestimating the value of an offer. To make sure you aren’t falling for false deals, you need to learn the details of versioning and bundling and the pros and cons of each tactic.
Versioning
Versioning involves selling a product to a group of consumers and then altering that product and selling it to different consumer groups. A classic example of versioning occurs when an information technology firm sells professional and standard versions of software. A higher-priced professional version may have all the features of a software program, whereas a standard version may have limited features.
Versioning can be applied to non-software goods and services as well. An automobile dealer engages in a form of versioning when it offers “fully loaded” cars equipped with options like navigation and heated power seats, while offering the same model car, without additional features, at a lower cost.
   
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