Little White Lies from Your Broker
In recent years, there has been a tectonic shift as Wall Street brokers leave their big firms to set up shop on their own. Generally speaking, such a move is bad news for the biggest clients as they are able to participate in hot IPOs and other transactions, and they may lose that access when a broker jumps ship. But for the rest of us, this transition is good news, as the newly independent broker can simply focus on your needs and not the big brokerage’s needs. Big firms won’t always act in their client’s interests. As we recently saw with Goldman Sachs (NYSE: GS), when there is a conflict of interest, the house always wins.
To make sure your broker is watching your back, keep an eye out for these pitches.
1. “My analyst loves this stock.”
If your broker is pushing a stock idea on you, it’s at least a few days old, and perhaps a lot longer than that. The best ideas are first shared discreetly among the firm’s most favored clients, and even more egregiously, with the firm’s proprietary trading desk. Ever wonder how these internal trading operations seem to make money, even when their clients lost money? Now you know. And sometimes, a firm decides that its traders hold too much of a certain stock. And guess who has been told to help get rid of those shares? The broker. The solution: work with folks who have zero conflicts of interest.
2. “We got this stock at a great price for you.”
   
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