Owning your own business can not only provide wealth for your family, but it can provide you with tremendous amounts of freedom.
And that leads me to today’s weird business, which is not only weird, it’s a little bit gross. Like – selling poop on the internet – gross.
Hold your nose, because you’re going to love this one…
Haven’s Cow Manure Tea Launches
California rancher Annie Haven is an entrepreneurial genius who’s built a very successful business selling her packages of dried cow manure on the web. The pouches are marketed as a tea bags and are used by gardeners who soak the bag in a 5 gallon tub of water and then feed the mixture directly to their potted plants, vegetables, roses and compost.
Annie learned how to make manure tea from her grandmother and since launching her business in 2005, sales have grow 30% a year, with orders coming from all over the world.
What We Can Learn from Annie Haven
Lesson #1: Don’t be afraid to step out of the boxHaven’s online manure business was not only out of the mainstream when she launched it, but running an online business was completely out of her comfort zone.
Haven knew nothing about web development, internet marketing, or social media; but through hard work and perseverance, she built an online business and a list of faithful followers, including 3,000 on Twitter alone.
Lesson #2: Build your business around something you already do
Think about your current job and your hobbies. Is there anything you can do to make a profit off of something you already doing?
In Haven’s case, she already had the manure – she just needed a clever way to sell it. Haven says “American farmers and ranchers as far back as I can remember have never had just one business. You cut off dead limbs and sell it for firewood, recycle scrap to sell.”
The other benefit of building her business around something she already did was that it required very little start-up money. Don’t let money be the thing that stops you from starting your new business. I’ve even heard stories of people becoming millionaires by starting a business off of payday loans! Be creative….