Even a 10 years old can understand this…

The reason why Robert Kiyosaki’s “Rich Dad, Poor Dad” is so successful is because it is able to present the principle of personal finance in a very clear and simple to understand way.   I think Robert Kiyosaki understands that the general population has extremely low financial knowledge and anything too complex or technical would not attract them.  He needs to present the simple principle in a way such that even a 10 years old can pick up with a little of effort.